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Really Big Ideas

We are a "why not" kind of place.

Interesting possibilities. Interesting challenges.

Things and ideas that make a light bulb go on inside your head.

Endless opportunity.

The Reason

why

[ hwi ], adverb, interjection

because of which or on account of
the reason for which
an exclamation, express surprise or preface a remark

not

[ nät ], adverb, interjection

negation of a word or group of words
used to indicate a negation, disagreement, refusal

whynot

[ hwi~nät ], verb

     1.  an exclamation reversing a negative, as in
          [Q] “I don′t think I can do that.”
          [A] “And why not?

     2.  used to introduce a proposal, as in
          “Why not try turning the handle in the other
          direction to see if that opens the window?”

     3.  a question that begs an answer

     4.  a statement of possibilities, as in
          “Why not do that!”

What others say

The common question that gets asked in business is, 'why?'
That's a good question, but an equally valid question is 'why not?'

Jeff Bezos (1964-)
President, CEO & Chairman, Amazon Ltd
Seatle WA, USA

There are those who look at things the way they are, and ask why ... I dream of things that never were, and ask why not?

Robert Francis Kennedy (1925-1968)
New York Senator, US Attorney General
“1968 Presidential campaign speech”

You cannot run away from a weakness, you must sometimes fight it out or perish. And if that be so, why not now, and where you stand?

Robert Lewis Stevenson (1850-1894)
novelist, poet, essayist and travel writer

You see things; and you say, “Why?”
But I dream things that never were; and I say, “Why not?”

George Bernard Shaw (1856-1950)
playwright, co-founder of the London School of Economics
“Back to Methuselah (1921), part 1, act 1”